Marketing & SEO
Promoting Your Business With A Range of Marketing Tools
We start with a clear understanding of your business and goals so that we can identify the marketing strategies necessary for your business to succeed. Our process can be as simple as an in-depth meeting or as intense as an executive retreat, depending on your needs. We can help you differentiate and identify the strategies for your business to succeed, including mentoring your entire team to be champions of success. Working from your strategic plan, we will define the marketing strategies to meet your goals and help you get your entire team on board, all ‘rowing ardently in the same direction.’
Does your company image represent and convey the needs of today’s customers? Often clients get too focused on the trees to see the forest of opportunity in developing their brand. We help clients take a step back to determine if their brand is in need of a refresh, or a completely new brand identity to stay current and relevant with changing times and buyer perceptions. From start-ups to mature companies, our approach is to let the strategic thinking drive the branding.
Once developed, content can be leveraged across different platforms, whether social media, your website, blog platform or through search engine optimization. The DSI team can help you develop the right content for the right platforms and show you how to target for the best reach, frequency, and ROI.
Today’s marketing demands a mix of social media. But is your marketing targeting the right social media platforms? And is your content building relationships and conversations with customers and prospects? How do you set metrics to determine your ROI? What data analysis tools are you using? We can help you plan to measure and succeed with social media.
Every member of your team can be an ambassador for your products and services. But do they know where your company is headed and what role they can play? The right internal communications, seasoned with knowledge of your strategic goals will help Engage, Impassion and empowerTM your team. Every employee can be a stronger contributor to more effectively and efficiently reach goals and sales targets. Let us show you how to drive marketing from the inside out.
Knowing where your customers come from, what they are interested in, how long they stay on your site, and how often they interact with your website and social media properties are all valuable intel for your business. Let us help you take your marketing to the next level with data analytics analyzed to drive results and evolve your strategies to target your customer needs.