No doubt WordPress had become the Goliath open source CMS publishing platform across the globe. According to Forbes, a whopping 75% of websites are developed using the platform and globally it powers over 25% of all sites. It’s important to understand the two aspect of WordPress: one is the open source software and the other…
Author: Cathleen McCarty Hendrix
A career marketing professional, Cathy McCarty Hendrix founded Demand Strategies Inc. in 1996 to help client companies grow and profit. Strategic planning and thought leadership drive the planning and execution of targeted marketing strategies and services to meet client business goals. In addition to B2B and B2C marketing, Cathy is passionate about marketing from the inside out, helping client companies to Engage, Impassion, and EmpowerTM employees to drive success.
Top 5 Reasons Your Business Needs A Marketing Audit
No matter the size of your company or your marketing budget, a periodic marketing audit will provide needed perspective on just how effective and efficient your marketing plan and spend is working. Some companies may opt to perform the audit internally while others may appreciate the objective perspective of an outside agency or vendor. Regardless…
How will artificial intelligence drive marketing efforts?
There’s been a lot of talk lately about artificial intelligence (AI) and a quick search will yield several examples of AI such as Siri, Cortana and IBM Watson, with many more on the horizon (some are defining Amazon as an AI.) Watson became famous for competing on the game show Jeopardy! Basically, AI is machine…