No doubt WordPress had become the Goliath open source CMS publishing platform across the globe. According to Forbes, a whopping 75% of websites are developed using the platform and globally it powers over 25% of all sites. It’s important to understand the two aspect of WordPress: one is the open source software and the other…
Month: May 2017
Top 5 Reasons Your Business Needs A Marketing Audit
No matter the size of your company or your marketing budget, a periodic marketing audit will provide needed perspective on just how effective and efficient your marketing plan and spend is working. Some companies may opt to perform the audit internally while others may appreciate the objective perspective of an outside agency or vendor. Regardless…
Promotion On The Front Lines - Magnets Attract Customers
A client recently asked us to create a business card to promote his beef sales. He had a large herd of Angus and the regular market channels weren’t satisfying so he decided he’d try to sell directly to the consumer. I thought a design reminiscent of the old fruit crate labels would work best, but we…
How will artificial intelligence drive marketing efforts?
There’s been a lot of talk lately about artificial intelligence (AI) and a quick search will yield several examples of AI such as Siri, Cortana and IBM Watson, with many more on the horizon (some are defining Amazon as an AI.) Watson became famous for competing on the game show Jeopardy! Basically, AI is machine…